LRI is one of the few companies in the world that offers international marketing services for industrial parks and estates. Traditionally, industrial parks/estates have been developed and marketed by municipalities and other public bodies primarily targeting domestic companies. However, with globalisation, foreign companies have become increasingly important as tenants.
For most industrial park developers, including municipalities, international marketing may be too costly to implement. LRI has the expertise to assist such developers in marketing their industrial parks/estates internationally. For more information on how we can help you, please contact us.
Case Study: Rabigh Conversion Industrial Park, Saudi Arabia
Working jointly with an engineering consulting firm, we implemented an international marketing plan for a 240 hectare industrial park designed to accommodate conversion industries, adjacent to a petrochemical complex in Saudi Arabia, and sponsored by the Saudi national oil company and one of the largest international chemical companies. Our involvement in the project began with the preparation of a development concept and the identification of a market positioning, and continued through to the preparation and implementation of a marketing plan for North America and Europe.
We developed and used various marketing tools, including a website, brochures and leaflets in Arabic, English, German and Japanese, media advertising, seminars and workshops in New York, London and Dusseldorf, and direct marketing. We created a large direct marketing database of over 2,700 manufactures in 20 countries, with key contact details – our staff with local language knowledge communicated directly with decision-makers.